The Future of Insights Analytics

The number of customer touchpoints that generate data continues to proliferate, providing researchers with more insights in more places than ever before. But communicating and acting on those insights is often challenging without the help of solutions built to handle them. 

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Topics: data collection, insights

How to Account for Missing Values in Survey Data

In any survey, there are situations where a respondent might not answer every question. Whether it’s due to skip logic, or the user is faced with a “select all that apply” question, responses might not always be required. It’s important to take the right approach to in account for missing values, since it may impact the end results of your analyses.

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Topics: survey data, data collection, insights

Great Survey Tools for Insights

Survey collection tools gather data about consumers and the market to drive better business decisions. There are many survey methodologies—face-to-face, telephone, mail, web, mobile, and more. The ideal method of administering a survey depends on several factors, including cost, flexibility, willingness of consumers to participate, and, most importantly, survey content. Through integrations with each platform outlined in this blog post, MarketSight’s platform provides analytics and visualization capabilities regardless of which survey tool you choose.

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Topics: survey data, survey platforms

How to Create Interactive Dashboards

Why are Dashboards so popular?

The growing need to quickly share data-driven findings in a compelling way has made data visualization tools surge in popularity over the last few years. Valued at $4.5 billion, the global data visualization market is continuing to build momentum. Orbis Research Report predicts it will reach almost $8 billion by 2023.

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Topics: data visualization, dashboards