The number of customer touchpoints that generate data continues to proliferate, providing researchers with more insights in more places than ever before. But communicating and acting on those insights is often challenging without the help of solutions built to handle them.
In any survey, there are situations where a respondent might not answer every question. Whether it’s due to skip logic, or the user is faced with a “select all that apply” question, responses might not always be required. It’s important to take the right approach to in account for missing values, since it may impact the end results of your analyses.