In any survey, there are situations where a respondent might not answer every question. Whether it’s due to skip logic, or the user is faced with a “select all that apply” question, responses might not always be required. It’s important to take the right approach to in account for missing values, since it may impact the end results of your analyses.
Survey collection tools gather data about consumers and the market to drive better business decisions. There are many survey methodologies—face-to-face, telephone, mail, web, mobile, and more. The ideal method of administering a survey depends on several factors, including cost, flexibility, willingness of consumers to participate, and, most importantly, survey content. Through integrations with each platform outlined in this blog post, MarketSight’s platform provides analytics and visualization capabilities regardless of which survey tool you choose.